Instagram Post Template Design for OMSOM
This post template was designed for Omsom's instagram campaign meant to show off pictures that fans of the brand post on their social media accounts. These are usually pictures of Omsom’s merchandize and dishes that customers whip up using their favorite Omsom flavors.
Showcasing their community is key to Omsom’s content strategy, and they wanted to feature the User Generated Content (UGC) of the dishes their customers cooked at home via a regular instagram campaign.
Since UGC varies in photo style and quality, I designed this template for a weekly series, that will help them display the photos and stories from their community in a cohesive way, that stays true to the brand’s colors, and its bold, unapologetic, and fiery attitude.